Palm Jumeirah - Free Essay Example

Sample details Pages: 2 Words: 724 Downloads: 1 Date added: 2017/09/21 Category Advertising Essay Type Narrative essay Did you like this example? The Jewel of the Gulf The Dubain desert has given birth to a grand island. Situated off the gorgeous Dubain shore and engulfed within the Gulf’s crystal sparkling blue waters, The Palm Jumeirah’s architectural brilliance hypnotises the viewer. Solely a residential area of beach front villas, luxury apartments and 5 star hotels, the Palm Jumeirah’s branches boast a mesmerising display of engineering success; placing it amidst the great wonders of the modern world. The Designers Nakheel is one of the largest architectural companies in the world, and has proven itself through its’ amazing buildings, engineering and architectural feats. As the designers of The World, The Palms, The universe and much more, they are driven by their vision for a better way of life, â€Å"it is a vision with humanity as its heart† (Our Vision, Accessed 9/5/09). Their developments within Dubai have become icons known all around the world, which highlight Nakheelâ €™s originality and ingenuity, and thus never fail to inspire the people of the world. As their Chairman, Sultan bin Sulayem said â€Å"Nakheel is more than just a company – it’s a belief that defies ordinary thinking, when conventional wisdom says no, we say yes and make it happen†. The Testing Period Test Model https://www. bebrandx. com/archives/Nakheel%20Cityscape%20USA%20Palm%20Jumeirah%20Model. jpg Before construction, tests were undertaken by Nakheel, in order to determine whether or not the Palm Jumeirah would be possible to create. They combined with Helman Hurley Charvat Peacock (HHCP); famous for Sea world and Disney Worlds, for feedback on the possibility of the concept design. â€Å"Years of research, trials, surveys and environmental assessments were carried out to form the back bone of the project† (The Palm, Jumeirah, Dubai, United Arab Emirates, Accessed 8/5/09). The assessments and surveys included tests that were carried out b y Dubai-based Emirates Nortech to check â€Å"the shape and volume of the island above and below the waterline† (The Palm, Jumeirah, Dubai, United Arab Emirates, Accessed 8/5/09). Three dimensional physical scale models were also built and tested on by Dubai-based Sogreath Gulf. This organization did laboratory tests using 12 metre random wave generator, along with the help of WL Delft which created the hydraulic simulated tidal waves, in order to model the breakwater crescent. These pre-construction tests made Nakheel aware of the stagnate water within the 16 channels between the branches of the Palm Jumeirah. This led to â€Å"a crucial recommendation to include two 100 metre openings on either side to allow the sea t be refreshed every 14 days and improve the water quality† (The Palm, Jumeirah, Dubai, United Arab Emirates, Accessed 8/5/09). Due to both, 3D physical models and computer generated tests, the final designs were finalised and adapted, which in turn al low the project to move on to is first stages of construction. The Palm Jumeirah’s Construction Jumeirah under construction https://www. hatsupjacksonville. com/wp-content/uploads/2008/12/the-palm-jumeirah-march-2007-stelllar-group. jpg Nakheel along with contractor Van Oord of Netherlands began constructing the Palm Jumeirah in 2002. They first began working on the breakwater to protect the reclaimed land from both the northerly winds and the oceans strong currents. A team of divers, surveyors, engineers and builders worked hand in hand as they constructed the crescent-shaped breakwater from relocating sand which formed the base toppled with rocks blasted from the mountains to form the foundation of the breakwater. This is the first curved breakwater to be built which sits â€Å"13 feet above sea level at low tide and sits in 34 feet of water at its deepest point† (Why is the worlds largest artificial island in the shape of a palm tree? , By Sarah Dowdy, Accessed 1 0/5/09). The elliptical shape of the branches as well as the breakwater, made it very difficult for both the builders and surveyors, when placing the sand for the bases of the construction. Nakheel’s CEO Chris O’Donnell expresses this complication as he states â€Å"because there were no fixed points of land to survey from, there had to be other means of locating the positions to place the materials† (The Palm, Jumeirah, Dubai, United Arab Emirates, Accessed 8/5/09). This obstacle however, was overcome when the team’s engineers produce a solution, the DGPS, differential global positioning system, which like a GPS works through satellites but provides builders with unbelievable accuracy of placement to within 1 cm. The sand, all 94 million cubic metres, for the base of both the Don’t waste time! Our writers will create an original "Palm Jumeirah" essay for you Create order

Essay on Prism Canada Inc. Case Study - 1517 Words

Prism Canada Inc. Case Study Problem Statement: Will outsourcing the company’s inefficient sheet metal operation be a proper strategic move to save the company money and satisfy current and potential customers with respects to quality and delivery lead time? Size up: Item | So What? | Machine break-downs | Since break-downs occur at the initial step, the rest of the process gets delayed causing longer customer lead time and extra shifts are required which increases labour expense. | Age of the machines | Considering the turret press was old and broke down often, this causes a delay in customer lead time and unnecessary costs because parts are expensive and hard to find. | Under performing sheet metal operation | Because†¦show more content†¦The company could also eventually earn a reputation as poor supplier that cannot meet customers’ expectations which would potentially cause the company to lose money and in a worst case scenario, go out of business. Outsourcing an important process could also compromise confidential information, which could lead to the selected vendor using that information to acquire new business; therefore Donna must bind the selected vendor to a contract that prevents the vendor from supplying other customers with that product. Qualitative: Considering Donna Smith is Prism Canada’s buyer, she attains the proper qualifications and authority in selecting a specific type of vendor to supply Prism with their required products. She has conducted a supplier visit in order to assess the potential vendors in regards to the specific standards that Prism Canada Inc. expects the vendors to have. Some of the following qualitative criteria’s include: 1. Quality a. The selected vendor must clearly demonstrate the ability to provide quality assurance to meet their specifications. 2. Safety b. The selected vendor must clearly demonstrate the ability to meet customer lead times while conducting themselves in a safe manor. 3. Environmental c. The selected vendor must demonstrate the ability to manufacture the product while at the same time abiding by environmental standards. 4.Show MoreRelatedAmy Tan s Two Kinds1663 Words   |  7 Pagesinvolvement, and single-child family as well as the gender issue. Most Asian countries’ education has been influenced by the philosophy of Confucius (a Chinese philosopher who lived between 552-479 BC), which inspires people to enhance the value of studies and hard works. Asia, in general, has a heavy education system from primary to high school, which is entirely different from American or European education. 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An Essay On Eating Disorder And The Store s Front Windows...

Shannon Petty Mrs. Johnson English 12 1A November 9, 2016 Four out of every ten people in the United States have personally experienced an eating disorder or have known someone who has (StatisticsResearch). Society tells adolescent girls and women that they have to have the â€Å"perfect† body type to be loved. Girls and women are told that they must be skinny, have a flat stomach, a thigh gap, long hair, perfect skin, long eyelashes, perfect eyebrows, and be a certain height to be considered beautiful. Society wants females to look like barbie dolls instead of humans. They set unattainable standards and judge women when they cannot achieve those standards. Whether it is walking into a clothing store, standing in the checkout line in the supermarket, or driving down the road, one is likely to see some type of advertisement for the â€Å"perfect† body. In the store’s front windows are slender, tall, and muscular mannequins. Few stores actually have plus size mannequins. This tells people that they must be thin and tall in order to look good in the clothing. Standing line at the grocery store one is surrounded by magazines with beautiful models gracing the covers. Those models have been photoshopped to look a certain way, to fit society’s standards of beautiful. If you look at a model, their thighs are often a little thicker and their faces are a little fuller than what they appear to look like on the billboards and magazine covers. Many modeling agencies will not hire

Role of Technology in Marketing Research for ResMarket Pty Ltd

Question: Write about theRole of Technology in Marketing Research for ResMarket Pty Ltd. Answer: Introduction ResMarket Pty Ltd is a renowned name as the marketing service provider for the client in the area of Sydney. The company has good number of cliental base who are depending upon the company for their marketing strategy with subsequent implementation to ensure their sustainability in the market. Marketing strategy is made to make the products or services of the company known to the target audience. For this purpose, identification of target audience is prime necessity. This will lead to different level of marketing activities including marketing research for the said product or service. These services provided to the clients attract costs. While generating the marketing service for the clients, ResMarket raises bills for the service rendered(Smith, 2016). When the company will introduce latest applicable technology for the clients, this will raise the level of billing to the clients which they may not accept. It is the duty of the company to justify their implementation of new technolo gy for the clients with clear conception of how the same will justify their enhanced expenses with better result of marketing activities. There are different marketing strategies with the main objective of placing the product or service on the top amongst the competitors and the companies are assigning this job to the marketing research companies who are master on this subject. This article will highlight marketing research strategies can be fruitful for the clients with little extra cost for them by availing the service of technologies(Attih Adams, 2014). Impact of technology in Market Research Technology plays vital role in market research in different ways. Latest introduction of social media in the form of Facebook, Twitter and other web-based platforms initiate the bigger sphere of accessibility of the target audience which is elementary for domestic as well as global target audience for the products or services(Hawkins, 2002). Technology provides scope for collection of improved or quality data and ensures more scientific and enhanced analysis of data by ICT which can derive the proper way to guide right steps for future need of the brand. Big data gathered through ICT can be helpful towards information for research and this obviously enhances the scope of creating new roles in research of the clients(Smith, 2013). Given below the diagram which can clearly give ideas about the role of technology in marketing research with the enhanced level of scopes for the clients by the marketing research companies like ResMarket Pty Ltd: Diagram: Marketing research and technology effect(Washington, 2013). Comments of critiques As per Doug Schorr, Chief Insights Officer, Schorr Creative Solutions Inc, technology is exploring new scopes for marketing research as the global sphere is becoming smaller gradually through the intervention of technology in marketing. Main aspect of marketing research is to reach the target audience and technology can make easier options to accomplish such objective. Technology contributes to marketing research in positive way by accessing the target audience crossing the border of the geographical barriers. This platform can ensure to reach different level of target audiences for different clients with the easy and accessible mode to make the specific research successful for the clients. The use of data including management of big data makes the research possible with clear identification of audiences and gets the feedback from them regarding the products or services of the clients for which the research is designed. Cathy Harrison, the project Director of Forbes Consulting, a division of Copernicus Marketing highlighted different technological interference in marketing research with the involvement of integrated shape of multiple data sources, which permits the overall view of the personality or situation. The role of technology in marketing research can ensure the integration of data including biometric and digital data through latest technological devices(Schmidt, 2016). Impact of cost With the above discussion and comments of critiques, it is evident that technology can add value in the field of marketing research in most positive manner. This effort can make debate of enhanced level of expenditure for the researcher, but at the same time the use of technology can mitigate the scope of mistakes or misappropriation of data used for the research methodology. Marketing research can focus on the field of need of customers, with subsequent improvement of the product or service. The cost to introduce technology in the operation management of marketing research by any company can raise debate between the stakeholders, but none can deny the role of technology for effectiveness of successful marketing research for the clients. It is often found that the target audience from overseas can face difficulty to access the platform of the company where they can give their feedback. A good website can ensure that with the help of technology and thus the same can enhance the scope of better marketing research for the clients of the marketing research firm. A good and professional application of technology in this field can surely make the job of researcher easy for the clients to make them understand about the future needs of the product and service and enable them to take proper action for enhancement of service or quality(Jones, 2013). Conclusion ResMarket should adopt for introduction of technology in applicable forms for their activities which are destined for the clients. Technology can ensure better result with more perfect inference for the clients. In this way, the company should adopt this to ensure better result for the clients and make them more than satisfied with the marketing research taken up for them by the firm. References: Attih, O. Adams, D., 2014. The role of information technology in marketing research in Nigeria. Scientific Research Journal, 2(7), pp.44-52. Available at: https://www.scirj.org/papers-0714/scirj-P0714159.pdf [Accessed 23 August 2017]. Hawkins, J., 2002. The Role of Market Research. [Online] Available at: https://ecorner.stanford.edu/videos/55/The-Role-of-Market-Research [Accessed 23 August 2017]. Jones, C., 2013. Impact of Technology on Marketing Research. [Online] Available at: https://zenportfolios.ca/capu-bmkt-360-01-summer-2013/2013/06/01/chapter-3-impact-of-technology-on-marketing-research/ [Accessed 23 August 2017]. Schmidt, S., 2016. How Technology Is Changing Market Research. [Online] Available at: https://marketresearch.com/how-technology-is-changing-market-research [Accessed 23 August 2017]. Smith, R., 2013. Evolutionary Changes in Market Research Technology. [Online] Available at: https://www.qualtrics.com/evolutionary-changes-in-market-research-technology/ [Accessed 23 August 2017]. Smith, A., 2016. The Role of Technology Providers in Market Research. [Online] Available at: https://www.flexmr.net/blog/marketing-strategy/2016/6/technology-market-research.aspx [Accessed 23 August 2017]. Washington, R., 2013. 5 Ways Technology Has Changed Market Research. [Online] Available at: https://blog.marketresearch.com/blog-home-page/bid/339928/5-ways-technology-has-changed-market-research [Accessed 23 August 2017].